Bread & Butter & Bottle is a country market and neighboring liquor store on Long Island's North Fork. The goal was to create two distinct but complementary brand identities that felt true to the area's agricultural roots and small-town charm, while giving the businesses a fresh, updated look.

The branding combines custom illustrations, vintage-inspired typography, and playful details, including a reimagined antique bicycle logo. Each business has its own color palette and personality, while sharing design elements that tie them together across signage, packaging, merchandise, and other branded materials.

Photography by Look Alive Media

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Publicis Groupe